Posts Tagged:success measurement

9 Stupid Sales and Marketing thoughts…and a couple of truths for Auto Dealers

I can back each of these statements as wrong with research done by both myself and others over the years. 1. The people in my DMS are my customers A. Most of those people are also in several other dealer’s DMS’s 2. Event Sales add to my bottom line 3. I can use Predictive or…

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In Marketing – There is NO SILVER BULLET

Stop looking for it, stop trying to make one out of the latest ‘thing’ that you have been sold and let’s put together a road map of how an automotive dealership actually does increase their market share. First: Establish your month to month actual market share. Look at the monthly sales of new and used…

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Market share

The 2 best ways to measure the success of direct marketing

No, the first one is not how many people came in with a mailer or to get a premium. That would be called anecdotal evidence; we’re looking for actual quantified results of your performance in relationship to how much you spend. 1. Determine the ratio of INFLUENCE the direct marketing against your dollars spent. INFLUENCE…

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