Posts Tagged:Service

9 Stupid Sales and Marketing thoughts…and a couple of truths for Auto Dealers

I can back each of these statements as wrong with research done by both myself and others over the years. 1. The people in my DMS are my customers A. Most of those people are also in several other dealer’s DMS’s 2. Event Sales add to my bottom line 3. I can use Predictive or…

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Most dealers are surprised at their geographic market history

It happened again. And it continues to happen. A dealer questions the geographic makeup of a behavioral marketing list, thinking that we have gone astray in our analysis of where his sales and service business lies, only to be shown a record of his history that shows he does not know where his business is…

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