As text messaging (SMS) traffic continues to climb in North America, consumers are using text messaging more to shop for products and communicate with businesses. Companies that avoid text messaging functionality are stepping over a growing segment of the consumer market.
Until today your customers have either had no option to shop for a product via text message or they have two separate experiences. If your site has texting it is in the form of a separate button, separate staffing, and separate culture apart from the Crossroads Concierge Team. That ends today.
Today Crossroads WOW is able to deliver WOW via chat and text (sms) through the same platform. We have merged the powerful functionality of the Crossroads Behavioral Targeting system that delivers the call-to-action of “chat” with the power of our Textstr text messaging platform.
Before (two buttons)
After (one button)
Convert more text messages
One seamless customer experience
Same staff answering both chat and text requests
Free up valuable mobile screen real estate
One-click text messaging: No phone number entry
Variable call-to-action between mobile & desktop browsing
Customized tabs for mobile browsers
Double opt-in meets TCPA guidelines
Customer number masking
Round-robin SMS requests
Logged transcripts & records
Start a conversation on chat (desktop) and transfer to text (mobile)