Category Archive for: Perspective

Paying big bucks for anecdotal evidence – a costly trap

Here is an experiment that has some telling implications. Ask 100 people who are looking at cars on your lot and in your showroom over the next few days where they are. Don’t ask people in service as they are more likely to be paying attention to where they are because they have already committed…

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Most dealers are surprised at their geographic market history

It happened again. And it continues to happen. A dealer questions the geographic makeup of a behavioral marketing list, thinking that we have gone astray in our analysis of where his sales and service business lies, only to be shown a record of his history that shows he does not know where his business is…

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In Marketing – There is NO SILVER BULLET

Stop looking for it, stop trying to make one out of the latest ‘thing’ that you have been sold and let’s put together a road map of how an automotive dealership actually does increase their market share. First: Establish your month to month actual market share. Look at the monthly sales of new and used…

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Trust in Chat: Making Deposits before making Withdrawals

In the online world of today, there are too many clever people who are trying to make a quick buck. So when a customer is on one of your sites, our helpful chat boxes notifies them with one of our personalized greetings to help show them that we’re there and can help. They may trust…

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