Category Archive for: Industry Insights

Market share

The 2 best ways to measure the success of direct marketing

No, the first one is not how many people came in with a mailer or to get a premium. That would be called anecdotal evidence; we’re looking for actual quantified results of your performance in relationship to how much you spend. 1. Determine the ratio of INFLUENCE the direct marketing against your dollars spent. INFLUENCE…

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Are you ready for Google Mobilegeddon?

  Up to 35% of your virtual showroom opportunities are now coming from mobile.  In April Google announced its algorythm changes to adapt to mobile.  Here are a few questions you need to  be asking your team in anticipation of this shift: Are our vendors aware of this?  What have they done to be mobile friendly?…

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