Category Archive for: Conversion science


Chat Sucks: Don’t wait for conversion, make it happen with SmartChat

There’s “basic chat” (everyone else) and there’s “SmartChat” with Crossroads.  Basic chat “waits for the phone to ring” while “SmartChat” targets personalized messages to customers in a personalized way to start the right conversation, with the right customer, at the right time.  Where “basic chat” canabalizes phone and form submissions, SmartChat creates new opportunities.


Benefits of in-page chat for mobile

The desktop era is over.  Mobile shopping now makes up the majority of many retail websites.  Whether shopping for a shirt, a car or a house, the experience starts on a website and that experience is now a mobile one.  This forces us to have to consider all aspects of our mobile user experience, especially…

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