Wondering what’s happening in the world of WOW? Here’s a story about going above and beyond to make someone’s day.   Cam opened a chat with Cristi late in the evening, not really expecting much in the way of customer service. The particular vehicle Cam was looking for wasn’t listed in the online inventory, but…

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A Year in the Making

Wondering what’s happening in the world of WOW? Here’s a story about a customer experience on one of our clients’ websites. Kari has been in contact with us for over a year, looking for just the right vehicle. It was very obvious from her conversation with Leasa that she has done a TON of research…

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Living the Untethered Lifestyle

When working at an office, employees are sometimes allowed to decorate their cubicles in order to make it more personal and improve morale, which then leads to productivity. We like to take the personalized workspace to the next level. Here at crossroads, we don’t limit ourselves to where we work, because as far as were…

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What is conversion?

Here at Crossroads, one of our goals is to achieve conversion, which is the process of gaining new clients. We practice this on two tiers: one for establishing dealership clients, and then we build on that partnership with the next tier of attracting online customers for said dealership clients.   As you can see, we…

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Not Golden Rule; Platinum Rule

     When I was a little boy, I learned that “One should treat others as one would like others to treat oneself.”  Everyone knows this simple phrase as the Golden Rule.  As a kid, it’s easy to remember and a decent standard to have.  However, today, you are no longer just a little kid.…

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The Elevator Pitch

  “The Team Members of deliver WOW to online customers 24/7, 364 days a year(closed Christmas Day). We double the amount of business generated on our clients’ websites by simply making a warm, friendly and personal invitation to help customers find information about a product or service while they’re shopping on a website. We…

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TGIT: Thank Goodness It’s Today!

     “Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.”- Seth Godin        Good ‘ol Godin hit the nail right on the head.  In fact, we at Crossroads not only believe it theoretically but live it daily.  Most people wait until…

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Millennials: Myths and Misfits

     The odd man out.  Rounded corners. Rudolf the Red-nosed Reindeer. Fish out of water. Bigfoot. The Loch Ness Monster. What do all of these have in common? They are all misfits or myths!  Surprisingly, there is a whole generation in America that is either misunderstood or vaguely ignored. They are referred to as…

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Redefining business communication

Chat Through YouTube

     That’s one small step for man, one GIANT leap for Crossroads.  The way we communicate through the internet has phenomenally changed the way we interact with each other on all levels, however, one recent innovation deserves honorable mention within the automotive industry.  Within this blog post, we will discuss a unique combination of…

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Kaizen is a Japanese business term.

How Crossroads says “Kaizen”

     Konichiwa, from Crossroads!  All of us at Crossroads truly believe in the importance of excellence.  We believe in being our best but not stopping there.  There is always room for improvement.  A business concept made famous by Toyota which explains this idea of progress is known by a Japanese word “Kaizen” which translates…

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