Facebook Auto Marketplace is displacing the car listing business and connecting buyers with sellers on the third largest website in the world. Today Facebook announced that they now give dealers the ability to reach their users to sell vehicles.
What Is Facebook Marketplace?
Facebook Marketplace is similar to social selling & sharing sites like Craigsilst. Historically it’s where owners of things can post their things to be sold and others can find, engage, and coordinate a transaction off-line. Here’s a quick video below to explain the customer experience.
Why Facebook Messenger?
Facebook has more users to their marketplace pages than the top three automotive lead generation sites combined…on their first day. This means that the trust their users put in their brand will mean significant contact volume for stores. Notice however, I did not say “leads”, I said “contacts”.
Facebook is heavily invested in the success of Facebook Messenger. The main call-to-action for Facebook Auto Marketplace as a result is to Message the owner of the vehicle. This will put dealer chat capabilities on forefront display.
When a customer is searches and finds a vehicle of interest they are prompted with a simple “message the owner”. This action causes a Facebook Message to ping the owner to respond. This requires a dealer to be able to field these conversations in a timely manner to engage the opportunity and convert it into a qualified lead. Speed is the key since the customer will have access to hundreds of other options as the tap of a button.
Crossroads has a native integration into Facebook Messenger with its Social Media Concierge platform. Chats from Facebook Messenger automatically come into our platform where website chats and text messages are managed in one seamless platform. Coupled with our 24/7 team of Customer Concierge staff we are able to rapidly deploy a turn-key lead qualification and generation team for dealers that converts these conversations into leads directly into CRM.
Schedule a demo today to see how this works and how your store can capitalize on this recent news.
Sign-up for Facebook Marketplace as a Dealer
You will need to apply here to sign-up to the Facebook Marketplace as a dealer to start loading your inventory.
When signing up on the Facebook Marketplace, just select “Other” under “Live Chat Provider” and type in “Crossroads Concierge”. We are integrated with Facebook and will field these chats for you and push into CRM just like your website chats.