Facebook Auto Marketplace | Car Shopping on Facebook

FB auto

Facebook Auto Marketplace is displacing the car listing business and connecting buyers with sellers on the third largest website in the world.  Today Facebook announced that they now give dealers the ability to reach their users to sell vehicles.

Facebook Auto Marketplace

What Is Facebook Marketplace?

Facebook Marketplace is similar to social selling & sharing sites like Craigsilst.  Historically it’s where owners of things can post their things to be sold and others can find, engage, and coordinate a transaction off-line.  Here’s a quick video below to explain the customer experience.

Facebook Marketplace From Customer s Perspective Shopping For Car Vidyard GoVideo

Why Facebook Messenger?

Facebook has more users to their marketplace pages than the top three automotive lead generation sites combined…on their first day.  This means that the trust their users put in their brand will mean significant contact volume for stores.  Notice however, I did not say “leads”, I said “contacts”.

Facebook is heavily invested in the success of Facebook Messenger.  The main call-to-action for Facebook Auto Marketplace as a result is to Message the owner of the vehicle.  This will put dealer chat capabilities on forefront display.

When a customer is searches and finds a vehicle of interest they are prompted with a simple “message the owner”.  This action causes a Facebook Message to ping the owner to respond.  This requires a dealer to be able to field these conversations in a timely manner to engage the opportunity and convert it into a qualified lead.  Speed is the key since the customer will have access to hundreds of other options as the tap of a button.

Crossroads has a native integration into Facebook Messenger with its Social Media Concierge platform.  Chats from Facebook Messenger automatically come into our platform where website chats and text messages are managed in one seamless platform.  Coupled with our 24/7 team of Customer Concierge staff we are able to rapidly deploy a turn-key lead qualification and generation team for dealers that converts these conversations into leads directly into CRM.

Schedule a demo today to see how this works and how your store can capitalize on this recent news.

Sign-up for Facebook Marketplace as a Dealer

You will need to apply here to sign-up to the Facebook Marketplace as a dealer to start loading your inventory.

When signing up on the Facebook Marketplace, just select “Other” under “Live Chat Provider” and type in “Crossroads Concierge”.  We are integrated with Facebook and will field these chats for you and push into CRM just like your website chats.

Posted on October 26, 2017 in Automotive, News, Social

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About the Author

Born in 1982 Raised by entrepreneurs to work hard, work smart, work with integrity... Started helping in the family marketing business at age 12... Started first business at age 16... Sold first business at age 19... Joined family marketing business full-time at 19... 2002 Signed Ryan Seacrest to exclusive personality endorsement contract that ran 10 years... Built Media/PR platform with personalities such as Ryan Seacrest, Hulk Hogan, Manny Pacquiao, Mario Lopez... Earned two Cisco Systems certifications at 21 along with Microsoft and Google certs... Built & began Google Search Engine Marketing programs for agency in 2005 w/ $5million under management... Built #1 Web Site for help-wanted in telecom industry in 2006... Youngest member of Vistage International CEO forum in 2007 at age 25... Joined Royal Family Kids BOD's in 2008 focused on confronting abuse and changing lives... Earned BA in Business concentrating on Information Systems & Decision Sciences in 2010... Climbed Mount Rainier in 2010... Moved to Dallas and started new branch and sister co (Crossroads) in 2011... Summited Mount Whitney (mountaineers route) in 2012... Built a 24/7 virtual company in 2013 that broke even in 6 months...still growing... Changing the world one chat at a time... Writing a book... Foodie & amateur cook Tennis player - USTA 4.0 Soccer player - goalkeeper & sweeper Father of four... Husband who married up! "Culture isn't the #1 thing...it's the ONLY thing"​ - James Sinegal, Founder of Costco The world is changing but the principles remain the same: Know your customer, deliver value above the cost, and a good name is more valuable than gold. Be relentless! That's it, I'm done (name the movie, get a prize).

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