Archive for: October, 2015

SBL-20 day

Crossroads Encore Delivers WOW Retention To Lexus Dealer in 20 days

How can you increase Retention and drive profits in less than a few weeks?  This was the question that a Los Angeles area Lexus Dealer asked us.  Our answer was to help them build an on-site Customer Concierge team using our Crossroads Encore program.  Here are the results from the first 20 days.    

9 Stupid Sales and Marketing thoughts…and a couple of truths for Auto Dealers

I can back each of these statements as wrong with research done by both myself and others over the years. 1. The people in my DMS are my customers A. Most of those people are also in several other dealer’s DMS’s 2. Event Sales add to my bottom line 3. I can use Predictive or…

Read More →

Paying big bucks for anecdotal evidence – a costly trap

Here is an experiment that has some telling implications. Ask 100 people who are looking at cars on your lot and in your showroom over the next few days where they are. Don’t ask people in service as they are more likely to be paying attention to where they are because they have already committed…

Read More →

Most dealers are surprised at their geographic market history

It happened again. And it continues to happen. A dealer questions the geographic makeup of a behavioral marketing list, thinking that we have gone astray in our analysis of where his sales and service business lies, only to be shown a record of his history that shows he does not know where his business is…

Read More →

Back to Top