A wedding is nothing more than a bunch of people dressed up and staring at each other until that magic moment when the bride and groom say their vows, put the rings, on and kiss! It’s only 10% of the whole ceremony but it’s what everyone remembers.
It’s important to know what we sell and what we don’t. Some might say that we run a call center that sells phone, chat, and text messaging support to businesses. We don’t. That’s like selling a pen or a phone system. It’s boring and it completely misses the point. It’s the smallest part of the how we do what we do, but is not the what.
What we sell is culture; a culture of Delivering WOW. Simply put, we don’t aim to sell product or solve customer issues (although we do a lot of that), we aim to deliver a superior experience while shopping for a product or seeking someone to help. We deliver the extra 10-20% of the effort that makes an experience truly memorable. We focus on how to get people into a conversation and how to make that conversation exceptional. Phone, chat, and text messaging is part of that how.
So the next time you attend a wedding just remember, CrossroadsWOW is the kiss!
Want to chat about your organization’s culture and how Crossroads may be able to help? Chat with us now or you can request a demo.