As an organization, Crossroads is the kiss!


A wedding is nothing more than a bunch of people dressed up and staring at each other until that magic moment when the bride and groom say their vows, put the rings, on and kiss!  It’s only 10% of the whole ceremony but it’s what everyone remembers.

It’s important to know what we sell and what we don’t.  Some might say that we run a call center that sells phone, chat, and text messaging support to businesses.  We don’t.  That’s like selling a pen or a phone system.  It’s boring and it completely misses the point.  It’s the smallest part of the how we do what we do, but is not the what.

What we sell is culture; a culture of Delivering WOW.  Simply put, we don’t aim to sell product or solve customer issues (although we do a lot of that), we aim to deliver a superior experience while shopping for a product or seeking someone to help.  We deliver the extra 10-20% of the effort that makes an experience truly memorable.  We focus on how to get people into a conversation and how to make that conversation exceptional.  Phone, chat, and text messaging is part of that how.

So the next time you attend a wedding just remember,  CrossroadsWOW is the kiss!


Want to chat about your organization’s culture and how Crossroads may be able to help?  Chat with us now or you can request a demo.

Posted on August 18, 2015 in Uncategorized

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About the Author

Born in 1982 Raised by entrepreneurs to work hard, work smart, work with integrity... Started helping in the family marketing business at age 12... Started first business at age 16... Sold first business at age 19... Joined family marketing business full-time at 19... 2002 Signed Ryan Seacrest to exclusive personality endorsement contract that ran 10 years... Built Media/PR platform with personalities such as Ryan Seacrest, Hulk Hogan, Manny Pacquiao, Mario Lopez... Earned two Cisco Systems certifications at 21 along with Microsoft and Google certs... Built & began Google Search Engine Marketing programs for agency in 2005 w/ $5million under management... Built #1 Web Site for help-wanted in telecom industry in 2006... Youngest member of Vistage International CEO forum in 2007 at age 25... Joined Royal Family Kids BOD's in 2008 focused on confronting abuse and changing lives... Earned BA in Business concentrating on Information Systems & Decision Sciences in 2010... Climbed Mount Rainier in 2010... Moved to Dallas and started new branch and sister co (Crossroads) in 2011... Summited Mount Whitney (mountaineers route) in 2012... Built a 24/7 virtual company in 2013 that broke even in 6 months...still growing... Changing the world one chat at a time... Writing a book... Foodie & amateur cook Tennis player - USTA 4.0 Soccer player - goalkeeper & sweeper Father of four... Husband who married up! "Culture isn't the #1's the ONLY thing"​ - James Sinegal, Founder of Costco The world is changing but the principles remain the same: Know your customer, deliver value above the cost, and a good name is more valuable than gold. Be relentless! That's it, I'm done (name the movie, get a prize).

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