Archive for: October, 2015

In Marketing – There is NO SILVER BULLET

Stop looking for it, stop trying to make one out of the latest ‘thing’ that you have been sold and let’s put together a road map of how an automotive dealership actually does increase their market share. First: Establish your month to month actual market share. Look at the monthly sales of new and used…

Read More →

Market share

The 2 best ways to measure the success of direct marketing

No, the first one is not how many people came in with a mailer or to get a premium. That would be called anecdotal evidence; we’re looking for actual quantified results of your performance in relationship to how much you spend. 1. Determine the ratio of INFLUENCE the direct marketing against your dollars spent. INFLUENCE…

Read More →


As an organization, Crossroads is the kiss!

A wedding is nothing more than a bunch of people dressed up and staring at each other until that magic moment when the bride and groom say their vows, put the rings, on and kiss! ┬áIt’s only 10% of the whole ceremony but it’s what everyone remembers. It’s important to know what we sell and…

Read More →

Back to Top