Know your true market share…free

Market share
Market share

Increase your market share

Do you know your true market share?  You may think so.  However I have found that many dealers and retailers alike measure themselves against the wrong benchmark.  This usually is due to the fact that reports that tell them their market share are usually produced by the brand owners.  That being the case most of the dealers I run into think that their market share is defined by how many of the same brand products they sold in their DMA as a percentage of the entire products sold in the same brand.  Well anyone that’s taken Marketing 101 knows that’s just simply not true.  If I’m selling bubble gum in a market should I only measure how much my store sells of only my brand of bubble gum or how many pieces of bubble gum I sell compared to all the bubble gum sold?  Make sense?

Here’s what Wikipedia defines it as: “Market share is the percentage of a market(defined in terms of either units or revenue) accounted for by a specific entity.”

So here’s the question.  Do you know your true market share and your true market share trend?  If not Crossroads is offering a free market share assessment to a limited number of franchise dealers.

 

 

Here’s a sample

 

Marke share sample 2

Marke share sample 1

 

And they say you can’t get anything free anymore.  Fill out the form below to enter your dealer for a chance to receive a free market share report.

 



Posted on May 22, 2015 in Uncategorized

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About the Author

Born in 1982 Raised by entrepreneurs to work hard, work smart, work with integrity... Started helping in the family marketing business at age 12... Started first business at age 16... Sold first business at age 19... Joined family marketing business full-time at 19... 2002 Signed Ryan Seacrest to exclusive personality endorsement contract that ran 10 years... Built Media/PR platform with personalities such as Ryan Seacrest, Hulk Hogan, Manny Pacquiao, Mario Lopez... Earned two Cisco Systems certifications at 21 along with Microsoft and Google certs... Built & began Google Search Engine Marketing programs for agency in 2005 w/ $5million under management... Built #1 Web Site for help-wanted in telecom industry in 2006... Youngest member of Vistage International CEO forum in 2007 at age 25... Joined Royal Family Kids BOD's in 2008 focused on confronting abuse and changing lives... Earned BA in Business concentrating on Information Systems & Decision Sciences in 2010... Climbed Mount Rainier in 2010... Moved to Dallas and started new branch and sister co (Crossroads) in 2011... Summited Mount Whitney (mountaineers route) in 2012... Built a 24/7 virtual company in 2013 that broke even in 6 months...still growing... Changing the world one chat at a time... Writing a book... Foodie & amateur cook Tennis player - USTA 4.0 Soccer player - goalkeeper & sweeper Father of four... Husband who married up! "Culture isn't the #1 thing...it's the ONLY thing"​ - James Sinegal, Founder of Costco The world is changing but the principles remain the same: Know your customer, deliver value above the cost, and a good name is more valuable than gold. Be relentless! That's it, I'm done (name the movie, get a prize).

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