Trust in Chat: Making Deposits before making Withdrawals


In the online world of today, there are too many clever people who are trying to make a quick buck. So when a customer is on one of your sites, our helpful chat boxes notifies them with one of our personalized greetings to help show them that we’re there and can help. They may trust it but will still remain slightly skeptical. When we start a conversation with your customers, we help them BEFORE asking for their contact information. By that point, we have already invested in the conversation and their needs, making them feel better about us asking for information. This is called “making a deposit before a withdrawal”.


When we implement this, we show your online customers that we want a no-strings-attached online conversation. We are simply an online extension of your dealership. We do this by servicing their online needs as effectively as we can and establishing a conversation that helps them put trust in your company. Then, after we have made deposits in the conversation, we ask for their contact info, which we transfer to your dealership to further engage the customer as a credible entity.

When we demonstrate our commitment to their needs, even the most skeptical customers will invest trust in the legitimacy of our company. This will ease any tension that mat have been present when the conversation began. We pride ourselves on our policy of making each customer feel as serviced as we professionally can.


After we finish aiding your online visitors, we have effectively taken all of the hard work out of searching for their car. Now I’d imagine that our customer might be feeling pretty happy at this point, as they now view your company as the one that went that extra mile for them. In fact, they might just recommend you to any of their friends who might just be looking for a vehicle. Those friends might even just look up your site to see for themselves, where we will be there to greet her as your online welcoming party.


Through our experience in the online service business, we have optimized customer satisfaction, and along the way, we’ve WOW’d many of our customers with our helpfulness and service. Let us help you help them!

Posted on April 1, 2015 in Perspective

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About the Author

Born in 1982 Raised by entrepreneurs to work hard, work smart, work with integrity... Started helping in the family marketing business at age 12... Started first business at age 16... Sold first business at age 19... Joined family marketing business full-time at 19... 2002 Signed Ryan Seacrest to exclusive personality endorsement contract that ran 10 years... Built Media/PR platform with personalities such as Ryan Seacrest, Hulk Hogan, Manny Pacquiao, Mario Lopez... Earned two Cisco Systems certifications at 21 along with Microsoft and Google certs... Built & began Google Search Engine Marketing programs for agency in 2005 w/ $5million under management... Built #1 Web Site for help-wanted in telecom industry in 2006... Youngest member of Vistage International CEO forum in 2007 at age 25... Joined Royal Family Kids BOD's in 2008 focused on confronting abuse and changing lives... Earned BA in Business concentrating on Information Systems & Decision Sciences in 2010... Climbed Mount Rainier in 2010... Moved to Dallas and started new branch and sister co (Crossroads) in 2011... Summited Mount Whitney (mountaineers route) in 2012... Built a 24/7 virtual company in 2013 that broke even in 6 months...still growing... Changing the world one chat at a time... Writing a book... Foodie & amateur cook Tennis player - USTA 4.0 Soccer player - goalkeeper & sweeper Father of four... Husband who married up! "Culture isn't the #1's the ONLY thing"​ - James Sinegal, Founder of Costco The world is changing but the principles remain the same: Know your customer, deliver value above the cost, and a good name is more valuable than gold. Be relentless! That's it, I'm done (name the movie, get a prize).

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