Nice Guys Finish First: The Importance of Great Customer Service


Here at Crossroads, we make it our goal to bring in as many customers as we can to your online dealership sites. Our job is to answer any questions that your customers might have about any cars on your lot, as well as help them with any problem they might encounter. We then transfer their contact info directly to your dealership so when they visit the dealership to look at any vehicles, you’ll already have an idea of what they want, they’ll have an idea of what they want, and if they want to test drive or make a deal, you’ll already have most of the needed info! Our purpose as a company is to take all the online legwork out of the equation. Your customers will have a notably easier time buying or leasing a car, and we aim to get them to tell their friends and draw more positive attention towards your dealership.


Our service is to WOW:

  • We set a positive predisposition for your company in the eyes of your consumer by acting as your online welcoming party and dealership tour guide.
  • We do the hard work for the customer by answering any questions that they have, which means that they no longer need to spend hours looking for information on vehicles.
  • Our goal is to give the online customer such high quality service that they don’t have to search anymore for the facts they need to find a vehicle. We try to leave every online customer WOW’d with a pleasant and informative experience.


Let’s make a good first impression


We are your online first impression:

  • We gain the clients trust and build a relationship through concierge service and remarkable online assistance. After we help them and establish trust in the conversation, it leaves an impression on them that they tell any friend whose having trouble looking for a car online.
  • When working with a customer, we pride ourselves on being polite and patient, and distinguishing ourselves as honest and respectable. We are also trained to deal with a variety of difficult situations, especially when dealing with disgruntled visitors.
  • We strive to be as humble and helpful as possible to maximize their online experience, and word will spread about your helpful online, bedside service.


The Impact:

  • Our policies of customer service standards and conversation goals greatly improve the probability of an online customer making a decision.
  • Crossroads Chat gives the customer a starting point for their car buying experience by transferring their contact information directly to your dealership employees to help them further.
  • The better we service our customers, the more likely we are to leave an impression on them in the name of your company.

Let’s fix it together



     Our efforts in customer satisfaction are rooted in service and respect, and through our superb chat policies we have yielded great results. We aim to WOW them, and when we do, they tell their friends and we get more online traffic, which just increases the WOW output in the name of your company. And by eliminating the hard legwork out of the customer’s experience, we can effectively get the information that YOU need too further draw them in for test drives and car specials. Our job helps make sure that your online potential is not only met, but surpassed. And hopefully, after we WOW your customers, they’ll bring their friends along.

Posted on February 1, 2015 in Uncategorized

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About the Author

Born in 1982 Raised by entrepreneurs to work hard, work smart, work with integrity... Started helping in the family marketing business at age 12... Started first business at age 16... Sold first business at age 19... Joined family marketing business full-time at 19... 2002 Signed Ryan Seacrest to exclusive personality endorsement contract that ran 10 years... Built Media/PR platform with personalities such as Ryan Seacrest, Hulk Hogan, Manny Pacquiao, Mario Lopez... Earned two Cisco Systems certifications at 21 along with Microsoft and Google certs... Built & began Google Search Engine Marketing programs for agency in 2005 w/ $5million under management... Built #1 Web Site for help-wanted in telecom industry in 2006... Youngest member of Vistage International CEO forum in 2007 at age 25... Joined Royal Family Kids BOD's in 2008 focused on confronting abuse and changing lives... Earned BA in Business concentrating on Information Systems & Decision Sciences in 2010... Climbed Mount Rainier in 2010... Moved to Dallas and started new branch and sister co (Crossroads) in 2011... Summited Mount Whitney (mountaineers route) in 2012... Built a 24/7 virtual company in 2013 that broke even in 6 months...still growing... Changing the world one chat at a time... Writing a book... Foodie & amateur cook Tennis player - USTA 4.0 Soccer player - goalkeeper & sweeper Father of four... Husband who married up! "Culture isn't the #1's the ONLY thing"​ - James Sinegal, Founder of Costco The world is changing but the principles remain the same: Know your customer, deliver value above the cost, and a good name is more valuable than gold. Be relentless! That's it, I'm done (name the movie, get a prize).

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