What is conversion?


Here at Crossroads, one of our goals is to achieve conversion, which is the process of gaining new clients. We practice this on two tiers: one for establishing dealership clients, and then we build on that partnership with the next tier of attracting online customers for said dealership clients.


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As you can see, we must first establish a foundation of client conversion in order to move onto converting customers for that dealership. We have different ways of approaching both levels, but regardless of tactics, our biggest conversion asset is the very service we offer.



Client Tier: The Foundation


As you know, we cannot succeed as a company without clients to offer our services to. But, we must use different methods to catch the attention of our dealership demographic.



We feel that the best method for establishing client connections is by letting them know everything about our company, our policies, the service we offer, and the corporate philosophies imbued in the work we do for your company. We approach this transparency through our informational blogs, such as the one you’re currently reading. We use these to relay our mindset and values to all possible clients. Another method we use is the direct demonstration technique. We do this by letting possible clients field test our services on any one of the sites on our watch list.


Proper customer service requires excellent foundation building.

Proper customer service requires excellent foundation building.

Customer level: The Platinum Standard

After we setup a foundational partnership with your company, we then focus on the next tier, where we focus our conversion effort on your customers. After all, that is the intended effect of our partnership. We work by patrolling your dealership website, watching who views the webpages for the different cars you might have on your lot. We reach out to them and strike up a conversation, helping them with any problems that they might be having on their search. We’re in the customer service business, and we know how to deliver. Our goal is to WOW your online patrons at the level of service we provide. Not only that, but we also add links to our chat-page on any YouTube videos (that exclusively deal with your company or dealership) for anyone who might still have questions that weren’t answered in the video. With our hard work, not only do we satisfy your online customers, many of them recommend us (and by us, I mean your automotive website that includes a 24-hour live help-desk) to any of their friends looking for a vehicle. This gives them a starting point in their online car-hunting endeavor, which means that there are more people lining up to talk to the people who vouch for your dealership and can help them find one of your cars that they’d like to own.


Here at Crossroads, this has become our motivation for quality-service! When we prove our usefulness to your company, word of our company will spread naturally to other dealerships, hopefully bringing new business. So, in a situation where our progress is directly related to the quality of our service, you can rest assured that when you partner with Crossroads, we will do everything we can to make sure your customers are satisfied. We strive to WOW them to the point where they would advise any car-buyer to start with your dealership. Only after we achieve this standard, can we convert new clients and help our company progress.

Posted on November 15, 2014 in Uncategorized

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About the Author

Born in 1982 Raised by entrepreneurs to work hard, work smart, work with integrity... Started helping in the family marketing business at age 12... Started first business at age 16... Sold first business at age 19... Joined family marketing business full-time at 19... 2002 Signed Ryan Seacrest to exclusive personality endorsement contract that ran 10 years... Built Media/PR platform with personalities such as Ryan Seacrest, Hulk Hogan, Manny Pacquiao, Mario Lopez... Earned two Cisco Systems certifications at 21 along with Microsoft and Google certs... Built & began Google Search Engine Marketing programs for agency in 2005 w/ $5million under management... Built #1 Web Site for help-wanted in telecom industry in 2006... Youngest member of Vistage International CEO forum in 2007 at age 25... Joined Royal Family Kids BOD's in 2008 focused on confronting abuse and changing lives... Earned BA in Business concentrating on Information Systems & Decision Sciences in 2010... Climbed Mount Rainier in 2010... Moved to Dallas and started new branch and sister co (Crossroads) in 2011... Summited Mount Whitney (mountaineers route) in 2012... Built a 24/7 virtual company in 2013 that broke even in 6 months...still growing... Changing the world one chat at a time... Writing a book... Foodie & amateur cook Tennis player - USTA 4.0 Soccer player - goalkeeper & sweeper Father of four... Husband who married up! "Culture isn't the #1 thing...it's the ONLY thing"​ - James Sinegal, Founder of Costco The world is changing but the principles remain the same: Know your customer, deliver value above the cost, and a good name is more valuable than gold. Be relentless! That's it, I'm done (name the movie, get a prize).

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