The Elevator Pitch



“The Team Members of deliver WOW to online customers 24/7, 364 days a year(closed Christmas Day). We double the amount of business generated on our clients’ websites by simply making a warm, friendly and personal invitation to help customers find information about a product or service while they’re shopping on a website. We do this from all over the US, serving people all over the world, from dozens of websites, we are the best at WOW, and we never hear their voice or see their face; we do it through a chat box.”

I just had to describe what we do at Crossroads in three sentences to someone who has never heard about us.  This is called the Elevator Pitch.  The idea is that you’re stuck in an elevator with someone who can supercharge your business: a new client, a huge celebrity, [insert important role here].



If you’ve ever had to talk about what you do and you’re really passionate about it, three sentences is a death sentence.  Any mildly motivated homo sapien can hyper-summarize something, but to pack the breadth, depth, passion into three sentences to get the attention of a passerby is tough.


“Hey we chat on websites” is about as brief as I could make it but that just doesn’t say it.  And if that was sufficient then we’d better shut it down or get real comfortable with mediocrity.


So there’s my stab at describing what we do and harnessing the comet which is Crossroads!  Let me know what you think or how I could have done that better.  Better yet, let me know the best elevator pitch you’ve heard.  Checkout what is happening in the world of WOW customer service and contact us at

Posted on July 9, 2014 in Uncategorized

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About the Author

Born in 1982 Raised by entrepreneurs to work hard, work smart, work with integrity... Started helping in the family marketing business at age 12... Started first business at age 16... Sold first business at age 19... Joined family marketing business full-time at 19... 2002 Signed Ryan Seacrest to exclusive personality endorsement contract that ran 10 years... Built Media/PR platform with personalities such as Ryan Seacrest, Hulk Hogan, Manny Pacquiao, Mario Lopez... Earned two Cisco Systems certifications at 21 along with Microsoft and Google certs... Built & began Google Search Engine Marketing programs for agency in 2005 w/ $5million under management... Built #1 Web Site for help-wanted in telecom industry in 2006... Youngest member of Vistage International CEO forum in 2007 at age 25... Joined Royal Family Kids BOD's in 2008 focused on confronting abuse and changing lives... Earned BA in Business concentrating on Information Systems & Decision Sciences in 2010... Climbed Mount Rainier in 2010... Moved to Dallas and started new branch and sister co (Crossroads) in 2011... Summited Mount Whitney (mountaineers route) in 2012... Built a 24/7 virtual company in 2013 that broke even in 6 months...still growing... Changing the world one chat at a time... Writing a book... Foodie & amateur cook Tennis player - USTA 4.0 Soccer player - goalkeeper & sweeper Father of four... Husband who married up! "Culture isn't the #1's the ONLY thing"​ - James Sinegal, Founder of Costco The world is changing but the principles remain the same: Know your customer, deliver value above the cost, and a good name is more valuable than gold. Be relentless! That's it, I'm done (name the movie, get a prize).

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