Not Golden Rule; Platinum Rule


     When I was a little boy, I learned that “One should treat others as one would like others to treat oneself.”  Everyone knows this simple phrase as the Golden Rule.  As a kid, it’s easy to remember and a decent standard to have.  However, today, you are no longer just a little kid.  It’s time to raise the bar and realize something even better than the Golden Rule… the Platinum Rule.  The essence of the standard of excellence we at Crossroads cling to is supported by understanding the differences and implications of the Golden and Platinum Rules.

     To begin, what exactly is the Golden Rule?  In it’s most brutally simple form, it is an ethic of reciprocity that shows the implications of two-way interactions.  It forces the individual in question to value another person as equally important as oneself.  This maxim is laced throughout ancient cultures in Babylon, China, Egypt, Rome, Greece, etc.  In reality though, it’s nothing special.  It’s nothing new.  It’s not even that great of a standard.  The major shortcoming of the Golden Rule is that it implies others would like to be treated the same exact way you would want to be treated.  Essentially, this rule forces you to primarily focus on yourself and then work outward.  It forces you to view the world through your own preferences rather than realizing the individuality of others around you.  There is, however, a very intriguing alternative to this inadequate standard.

We must recognize individuality!

 The Platinum Rule lays the groundwork for selfless distinction.  “Treat others the way they want to be treated.”  This paradigm shift takes the structure of its “golden” predecessor and leaves it behind in the dust of antiquity.  Instead of centering all personal interaction on your own perception, it’s important to realize others’ distinctiveness.  No longer must we place others on equal standing with ourselves but rather hold their interests as unique to and higher than our own.  We want to value your individuality and will work with you to develop the best customer experience possible.  If you would like to talk to us more about putting the Platinum Rule into action, contact us at

Posted on July 26, 2014 in Uncategorized

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About the Author

Born in 1982 Raised by entrepreneurs to work hard, work smart, work with integrity... Started helping in the family marketing business at age 12... Started first business at age 16... Sold first business at age 19... Joined family marketing business full-time at 19... 2002 Signed Ryan Seacrest to exclusive personality endorsement contract that ran 10 years... Built Media/PR platform with personalities such as Ryan Seacrest, Hulk Hogan, Manny Pacquiao, Mario Lopez... Earned two Cisco Systems certifications at 21 along with Microsoft and Google certs... Built & began Google Search Engine Marketing programs for agency in 2005 w/ $5million under management... Built #1 Web Site for help-wanted in telecom industry in 2006... Youngest member of Vistage International CEO forum in 2007 at age 25... Joined Royal Family Kids BOD's in 2008 focused on confronting abuse and changing lives... Earned BA in Business concentrating on Information Systems & Decision Sciences in 2010... Climbed Mount Rainier in 2010... Moved to Dallas and started new branch and sister co (Crossroads) in 2011... Summited Mount Whitney (mountaineers route) in 2012... Built a 24/7 virtual company in 2013 that broke even in 6 months...still growing... Changing the world one chat at a time... Writing a book... Foodie & amateur cook Tennis player - USTA 4.0 Soccer player - goalkeeper & sweeper Father of four... Husband who married up! "Culture isn't the #1's the ONLY thing"​ - James Sinegal, Founder of Costco The world is changing but the principles remain the same: Know your customer, deliver value above the cost, and a good name is more valuable than gold. Be relentless! That's it, I'm done (name the movie, get a prize).

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