In the business of WOW!

cartoon people talking


     Crossroads is in the business of WOW.  We are on a mission to change the global consumer experience with retail businesses that have a reputation for being TERRIBLE at serving the customer.  We’ve begun our mission in the automotive dealership industry.  We started the worlds first 24/7 chat-marketing center dedicated solely to wowing the customer shopping on our client-partner websites.  

Chat is now often the first experience a customer has with a business since it provides real-time answers with a level of anonymity.  It’s faster than an email and more private than a phone call.  Chat sits at the crossroads of marketing – a message to a faceless audience – and sales – the beginning of a 1-to-1 relationship.  Hence our name: Crossroads.

 Where Crossroads sticks out is in our philosophy that businesses should utilize chat to establish 1-to-1 relationships by reaching out in real-time in a personalized manner instead of just having what one of our customers says is “a freaking blinking light” on the website..  Sounds easy… but it’s harder than it sounds.

businesses should utilize chat to establish 1-to-1 relationships by reaching out in real-time in a personalized manner instead of just having a bunch of ROBOTS…

We started Crossroads at the request of our customers who bought the pitch and wanted to buy the software.  There was a huge issue though.  The customers didn’t have the right people, processes, or management to do it right, or they bought it and quickly realized these shortcomings.

So we saw an opportunity in the marketplace to not just put people behind a software but to reshape industry reputations by creating the best online customer shopping experience in existence.  So we recruited and hired the best and most passionate team of folks who are passionate about one thing:: providing a superior chat experience.  Our motto is “NO ROBOTS’.  We don’t have scripts, we are self motivated to earn the customer through excellent customer service, and we use technology to fulfill our philosophy of a 1-to-1 personalized relationship.

     By doing these things we not only fulfill our philosophy of chat, but we double the amount of business that our clients can generate from their website from the EXISTING TRAFFIC on their website.  WOW!

So if you’ve ever experienced online chat before and have thought, “This is a cool feature to get some answers” and have been sorely disappointed with the results I’d like to hear about it.  Or rather, let me know the top 3 things important to you when you get on a business’s chat service.  I’d like to know what you think. Check out what’s happening in the world of WOW customer service at

Posted on August 15, 2013 in Uncategorized

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About the Author

Born in 1982 Raised by entrepreneurs to work hard, work smart, work with integrity... Started helping in the family marketing business at age 12... Started first business at age 16... Sold first business at age 19... Joined family marketing business full-time at 19... 2002 Signed Ryan Seacrest to exclusive personality endorsement contract that ran 10 years... Built Media/PR platform with personalities such as Ryan Seacrest, Hulk Hogan, Manny Pacquiao, Mario Lopez... Earned two Cisco Systems certifications at 21 along with Microsoft and Google certs... Built & began Google Search Engine Marketing programs for agency in 2005 w/ $5million under management... Built #1 Web Site for help-wanted in telecom industry in 2006... Youngest member of Vistage International CEO forum in 2007 at age 25... Joined Royal Family Kids BOD's in 2008 focused on confronting abuse and changing lives... Earned BA in Business concentrating on Information Systems & Decision Sciences in 2010... Climbed Mount Rainier in 2010... Moved to Dallas and started new branch and sister co (Crossroads) in 2011... Summited Mount Whitney (mountaineers route) in 2012... Built a 24/7 virtual company in 2013 that broke even in 6 months...still growing... Changing the world one chat at a time... Writing a book... Foodie & amateur cook Tennis player - USTA 4.0 Soccer player - goalkeeper & sweeper Father of four... Husband who married up! "Culture isn't the #1's the ONLY thing"​ - James Sinegal, Founder of Costco The world is changing but the principles remain the same: Know your customer, deliver value above the cost, and a good name is more valuable than gold. Be relentless! That's it, I'm done (name the movie, get a prize).

Response (1)

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    December 2, 2014 at 9:19 pm · Reply

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